Line Up to deliver Johnson & Johnson conference

London-based agency to design all content and branding for September’s MENAP Annual Meeting in Dubai

Heath care giant Johnson & Johnson has appointed Line Up to deliver a regional annual conference in Dubai in September.

The Johnson & Johnson MENAP (Middle East, North Africa and Pakistan) Annual Meeting 2014 will be hosted at The Oberoi Hotel in Dubai’s Business Bay on 14-17 September, where 230 delegates will mark the year’s successes and discuss strategies for future growth.

London-based agency Line Up is responsible for designing all content and branding for the four-day event, which will include a series of plenary talks, break-out sessions and a gala dinner.

It is also shooting and editing a series of videos, handling delegate acquisition, having designed a bespoke event website, and will oversee on-site delegate management, organising all entertainment plus the gala dinner.

Associate director Kath Wallace said: “This is a significant international event for Johnson & Johnson, designed to engage employees, regional distributors and local partners across Pakistan, Dubai, Saudi Arabia, Egypt and Morocco. We look forward to helping the firm create a truly memorable event.”

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