Category Archives: Business travel

5 Successful Tips to Promote Your Conference

This article is brought to you by Congress Bookers, a reliable accommodation partner for lead pharma companies worldwide.

If you wanted to promote a conference or an event 15-20 years ago, you would rely heavily on TV, radio, newspapers, magazines and word-of-mouth. Offline media ruled and actually worked…until online media took over.

If you want to promote an event today, you’ll need to be your your audience is and that’s mostly online. Everyone owns a smartphone and is at least on one social media platform. The good part is that you can reach out to a larger number of potential attendees. The bad part is that another 100 conference organizers are trying to get to them first.

We’ve put together this blog post to help you with promoting your conference by analysing 5 ways in which you can reach your target audience. All of them combined should result in higher attendance rates.

 

Start early

Start planning and promoting your conference as soon as you have set the date. You will add details (like avenue, speakers, topics, etc) as time goes by and things begin to settle. The truth is that attendees need time to prepare for a conference. An early promotion gives them more exposure to the event and more time. Also, you can include early bird tickets to boost early registrations that usually work pretty well.

 

Use Social Media

As mentioned in the introduction, you’ll need to be where your potential audience is and social media is one of those places. Through social media platforms, you can communicate with people who would be interested in your conference.

On Facebook, you can create an event and then promote it. This will help the conference gain a lot of traction among those interested to attend. You can also partner with relevant influencers and ask them to share your event or/ and write a few lines about it for their friends and followers.

Create a conference registration page that’s easy to read and to navigate so that when people get on the page they immediately understand the actions they need to take to register – make sure you include a minimum number of registration steps if you don’t want visitors to get tangled and leave the page.

Use hashtags on Twitter and Instagram. On Twitter, hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over. Good conference hashtags are short and include the conference year.

Don’t shy away from paid social media. This is a very effective way to target people in your industry. Use targeted ads to promote to your industry with links directly to the registration page.

 

Blog about it

Every time you have something new, blog about it and share the news on social media. Also, ask speakers to write a post about their sessions and give a sneak preview of what they’ll be discussing. This way they get more attendees interested in their session, and you get free content to drive ticket sales.

 

Use good old email newsletters

Many see email campaigns as going out of fashion but the truth is they still work pretty well. Some great tools that can help you with this are: Campaign Monitor, MailChimp and Active Campaign. Each lets you send to an uploaded list of recipients, track the open rates and manage subscribing and unsubscribing.

Potential and registered attendees need to learn new fresh information about your event. Emails for early bird closing, new speaker announcements or activities in the event location keep them engaged.

 

Don’t forget about post-conference activities

The truth is that, when you have a recurring event, it’s never over. You have to undertake promo activities prior to the event but also to let fans, speakers, attendees know how great everything went. Post-event interviews, videos, pictures, “thank you for attending” emails work really well.

It’s really important to go out there and show the whole world how amazing everything was so that those who have missed it, come next year and those who came, feel proud that they did.

Last but not least, put yourself in your audience’s shoes. Write what you’d like to know if you were thinking of attending a certain conference, never be a stranger, always be there.

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Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017 and 2018, regardless of their location. The biggest congresses next year are:

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

Let’s Meet at IMEX in Frankfurt and Discuss the Most Important 2018 Congresses

imex frankfurt 2017 logo

 

Next week, between 16-18 May, Frankfurt hosts one of the largest meetings industry trade shows, IMEX, the event where “the air is electric”.

IMEX in Frankfurt is meant for business professionals, providing unique business opportunities for exhibitors and buyers alike. Planners who want to book and organise worldwide meetings, events and incentive travel programs have the opportunity to access everything in one place next week.

Event Attendees

Over 3500 exhibitors come to IMEX every year. If you’re in the meetings industry, this is the show for you!

Buyers spanning various industry segments

Agencies – besides business and conference travel agencies, full-service incentive houses, conference organizers, sales and promotion agencies, as well as marketing, PR and advertising agencies will attend the trade show.

Associations – US-based or international congress, conventions and meeting organizers.

Corporates – these are represented by executives of companies dealing with meetings, conferences and incentive travel programs.

Exhibitors showcasing their offers

These include both US-based domestic suppliers as well as international tourist offices and convention bureaus, big hotel companies, different conference and exhibition centers, cruise lines, airlines, event management specialists and many more.

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We will also be there to showcase our booking offers for medical congresses in 2018. Let’s meet!

Best price, best rooms, best location for medical congresses worldwide!

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2018, regardless of their location. We operate internationally!

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

And many more!

Meet Congress Bookers at IBTM World 2016

ibtm-world-2016Between November 29th and December 1st, Barcelona is home to one of the leading exhibitions for the meetings industry, IBTM World (formerly known as EIBTM). The event dates back to 1988 and it started out in Geneva, Switzerland. In 2000, EIBTM was acquired by Reed Travel Exhibitions and in 2004 it moved to Barcelona. It soon turned into one of the biggest and most relevant exhibitions for the global meetings, incentives, conferences and events industry.

The three day event offers innovative education sessions, as well as a wide range of networking opportunities that trigger future business growth.

Event Attendees

Around 15,500 international industry professionals from over 150 countries and 3,000 brands showcasing their products and services.

Hosted Buyers

IBTM World pays for the flights and accommodation of selected senior decision makers with top level purchasing responsibility that qualify to benefit from the VIP package. In order to qualify for the latter, they must meet very strict criteria such as annual budget, number of annual events, purchasing power, etc.

A buyer driven matching system enables the Hosted Buyers to schedule appointments with selected exhibitors in advance.

Exhibitors

These are the suppliers to the meetings and incentives industry. They come from various sectors including: Airlines & Cruiselines, Attractions, Conference & Meeting Venues, Convention Bureaux, Destination Management Services, Hotels, Incentive Destinations, Travel Management Companies, etc.

Trade Visitors

They are decision makers who organise meetings, conferences, events, as well as business travel programs and include Agencies, Associations, Corporations, Professional Conference Organisers.

Event Programme

There will be plenty of things to see and do during the three day event. For a more detailed view, you can access the event’s agenda here.

We will also be there to showcase our booking offers for pharma and medical congresses in 2017

Best price, best rooms, best location for medical congresses worldwide!

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017, regardless of their location. We operate internationally!

And many more!

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Let’s meet at IBTM World 2016 and work on the best offer for your accommodation needs!

Meet Congress Bookers at IMEX America 2016

This October, between the 18th and the 20th, Las Vegas hosts one of the largest meetings industry trade shows, IMEX America, “the pulse of the meetings industry.” The event is meant to set the pace for doing business internationally, featuring the largest Hosted Buyer Program in North America that attracts thousands of buyers and exhibitors from all around the world.

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Since the first IMEX America event in Las Vegas in 2011, the event has constantly increased its size and scope, representing an important scene where exhibitors and buyers can access a wide range of business opportunities.

Event Attendees

Buyers spanning various industry segments

Agencies – besides business and conference travel agencies, full-service incentive houses, conference organizers, sales and promotion agencies, as well as marketing, PR and advertising agencies will attend the trade show.

Associations – US-based or international congress, conventions and meeting organizers.

Corporates – these are represented by executives of companies dealing with meetings, conferences and incentive travel programs.

Exhibitors showcasing their offers

These include both US-based domestic suppliers as well as international tourist offices and convention bureaus, big hotel companies, different conference and exhibition centers, cruise lines, airlines, event management specialists and many more.

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We will also be there to showcase our booking offers for medical congresses in 2017

Best price, best rooms, best location for medical congresses worldwide!

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017, regardless of their location. We operate internationally!

  • EHA 2017 – 445 rooms in fourteen 4-star hotels
  • ESMO 2017 – 125 rooms in five 4-star hotels
  • EULAR 2017 – 150 rooms in five 4-star hotels
  • ESC 2017 – 150 rooms in five 4-star hotels
  • EURETINA 2017 – 160 rooms in five 4-star hotels
  • EASD 2017 – 260 rooms in nine 4-star hotels
  • EAACI 2017 – 673 rooms in thirteen 4-star hotels
  • ESH 2017 – 245 rooms in six 4-star hotels
  • ERS 2017 – 390 rooms in ten 4-star hotels

And many more!

 

Let’s meet at IMEX America and work on the best offer for your accommodation needs!

6 Danish Events and Places You Can’t Miss Out On During ESMO 2016

The annual ESMO congress represents a great opportunity for international experts in oncology to present their research with the aim of finding the most effective cancer treatment solutions available today.

ESMO 2016 will be held in Copenhagen next week, between 7-11 October. In order to make your stay there as pleasant and memorable as possible, we’ve put together a list with a couple of events that take place in Copenhagen next week and a few places that you could visit.

 

Electric Guitars @ Portalen

Fan of heavy guitar music? You can actually attend a concert by the Danish Rock Band Electric Guitars on October 8th at Portalen, Greve Theater & Music House. This is definitely a must-see performance for genuine guitar lovers!

 

Pj Harvey @ Falconer Concert Hall

This one is for Indie/ Alternative Rock fans. After a successful performance at this year’s Roskilde Festival, British Singer and Musician PJ Harvey will visit Copenhagen and give a concert at Falconer Concert Hall. PJ Harvey (born October 9, 1969) is the stage name of seminal British indie/alternative rock musician Polly Jean Harvey. You can still purchase tickets here.

 

YOGA Classes @ Urban House

Yoga Superstar Domitilla teaches a series of basic Yoga classes in the morning of October 11th.

Her yoga and meditation moves, along with a small introduction to the poses and mudras involved in Hinduism and Buddhism will definitely lighten up the spirits for the entire day.

Visit Kronborg Castle, the home of Shakespeare’s Hamlet

Kronborg Castle in Elsinore, north of Copenhagen, is one of Europe’s most amazing Renaissance castles and was built in 1574-1585.

The Castle Kronborg
Castle of Hamlet in Elsinore. Denmark

The Castle has an international reputation from Shakespeare’s Hamlet whose spirit is still roaming the hallways of Kronborg. Every summer, visitors every summer you can attend a Hamlet performance on an open air stage in the courtyard.

Collections of Renaissance and Baroque interiors can be admired inside the castle. One of the main attractions is the 62-metre ballroom. Kronborg Castle was added to UNESCO’s World Heritage List in 2000.

 

See the Crown Jewels at the Rosenborg Castle

The Rosenborg Castle is set in the King’s Garden at the heart of Copenhagen, housing royal artworks as well as the Crown Jewels and Royal Regalia.

The castle was built by Scandinavian king Christian IV, in the early 17th century.

rosenborg-castle

When entering the castle it feels like taking a journey back in time. Everything is very well preserved, from the king’s private writing cabinet and bathroom to the Knights’ Hall where the coronation thrones stand. Wax figures of former royal inhabitants make everything look and feel very lively.

Here, you can see Denmark’s crown jewels which primarily consist of four sets: a diamond set, a ruby set, a pearl set, and an emerald set. All of them will deeply impress you!

 

End a Long Day at Nyhavn

Originally, Nyhavn was a busy commercial port, crowded with ships and sailors from all over the world. Nowadays, it’s a place where visitors can admire old houses, dine at classy restaurants and listen to jazz music by the canal.

nyhavn

The oldest house in the area dates back to 1681 and can be found at no. 9, Nyhavn. Its design has not been tampered with since the initial construction. A large part of the houses you’ll see there have belonged to well-known artists and writers. As a matter of fact, Hans Christian Andersen, the famous Danish writer, lived at no. 20. He also lived twenty years at no. 67 and two years at no. 18.

We’re hoping that this information will make your stay in Copenhagen worthwhile and memorable. We’ll also be there between 7-11 October. See you at the ESMO 2016 Congress!

 

Book Your Accommodation for the Most Important Medical Congresses in 2017!

The EAACI Congress 2017 is in Helsinki. Top 5 Locations to Visit while There

The European Academy of Allergy and Clinical Immunology, EAACI, is an association of more than 50 National Allergy Societies, over 9,500 academicians, research investigators and clinicians, from 121 different countries across the globe.

EAACI’s Annual Congress is one of the biggest international meetings dedicated to Allergology and Clinical Immunology. It brings together thousands of delegates from every corner of the world, and provides many sessions covering all aspects of their field.

EAACI 2017 will be held in Helsinki, Finland, a city situated on the shore of the Gulf of Finland. According to Wikipedia: “In 2011, the Monocle magazine ranked Helsinki the most liveable city in the world in its “Liveable Cities Index 2011”. In the Economist Intelligence Unit’s August 2015 Liveability survey, assessing the best and worst cities to live in globally, Helsinki placed among the world’s top ten cities.”

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Scenic summer view of the Old Port pier architecture with ships, yachts and other boats in the Old Town of Helsinki, Finland.

To make your stay in Helsinki as memorable as possible, we’ve put together a list with the top 5 locations that you can visit while you’re there:

Visit the Ateneum Art Museum

Ateneum is Finland’s National Museum of Art and it boasts some of the most loved classic works of Finnish art – paintings and sculptures from the late 19th century through to the 1950s, including works by Albert Edelfelt, Hugo Simberg, Helene Schjerfbeck, the Von Wright brothers and Pekka Halonen.

ateneum

There’s also a collection of 19th and early 20th century foreign art, including works such as

Rembrandt’s Monk Reading and Vincent van Gogh’s Street in Auvers-sur-Oise.

The building hosting the Ateneum Art Museum dates from 1887.

 

Walk around the Design District

You can learn more about how design has become a lifestyle for the Finns and visit design stores by going on a 2-hour walking tour around the Design District. You will also learn about iconic Finnish designers such as Alvar Aalto, Eero Aarnio and Jukka Rintala.
The design quarter now spans over 25 streets and features over 200 design spots.

design-district

Be Amazed at the Temppeliaukio Church

It’s not age that makes the Temppeliaukio Church one of the most well-known architectural sights in Finland. The “Rock Church” as some call it, was only built in 1969 and designed by brothers Timo and Tuomo Suomalainen. What makes it truly special is the fact that it is built inside of a massive block of natural granite in the middle of a residential square. Its copper roof shines with natural light that brightens the inside through 180 glasses between the dome and the wall. Concerts are oftentimes being held inside the church because of its enhanced acoustics.

temppeliaukio-church

Go to the Zoo

You won’t believe it but Helsinki Zoo Korkeasaari was established in 1889 which makes it one of the oldest zoos in the world. In here, you’ll see around 200 different animal species, from the arctic tundra to the tropical rainforest. There are also around a 1000 different plant species.

zoo

Restore the Calm at the Kamppi Chapel of Silence

The Kamppi Chapel of Silence is located in the Narinkkatori square and it’s a Lutheran chapel.   There, people can enjoy a moment of calm and silence at the centre of what is probably Finland’s busiest area. The church promotes contemporary architecture and also works as an  exhibition area. It’s a place where visitors can meet both a priest and a social worker.

kamppi-chapel-of-silence

As you’ve seen, there are quite a few things to visit and do while you’re in Helsinki. Don’t let the opportunity of learning more about this beautiful city slip away.
Travelling to Helsinki for the EAACI 2017 Congress? Check out our accommodation offers!

  • Radisson Blu Plaza Hotel 4* – 55 rooms
  • Original Sokos Hotel Vaakuna 4* – 55 rooms
  • Glo Hotel Kluuvi 4* – 30 rooms
  • Helka Hotel 4* – 55 rooms
  • Kamp Hotel 5* – 40 rooms
  • Haven Hotel 4* – 26 rooms
  • Klaus K Hotel 4* – 55 rooms
  • Next Rivoli Jardin 4* – 30 rooms
  • Fabian Hotel 4* – 18 rooms
  • Lilla Roberts Hotel 4* – 89 rooms
  • Best Western Premier Katajanokka 4* – 75 rooms
  • Clarion Hotel 4* – 35 rooms
  • Hanasaari Hotel 4* – 55 rooms

5 Things to Do in London while Attending EAU 2017

The 32nd Annual EAU Congress is the second annual EAU event to be held in London since 1988. The event will take place between 24-28 March 2017. More than 14,000 professional visitors and participants are expected to attend the event for its in-depth scientific programme, presented and examined by 1,400 expert speakers and lecturers.

If you happen to be in London for the 32nd Annual EAU Congress, there are plenty of things that you can do and see after the daily congress programme. We’ve picked 5 things that are totally related to London and that will create that unique connection between you and this impressive city.

 

Visit the Impressive Wellcome Collection

This was amassed by Sir Henry Wellcome, a pioneering 19th-century pharmacist, and it comprises a collection of items related to the medical trade. Some of them are really fascinating – used guillotine blades, ivory carvings of pregnant women and even Napoleon’s toothbrush. Apart from these, there are also some works of modern art on display.

One well known item that’s part of the Wellcome Collection is the leather resuscitator. Its story will definitely bewilder any reader. This leather resuscitator was used in the 18th century to revive victims of drowning by blowing smoke up their rectum. So that’s why these resuscitator were actually placed along the Thames river. It was pretty common for people to fall in the river at that time.

leather-resuscitator

Thanks to a £17.5 million development project, more areas of the Wellcome building have recently been opened, including two new galleries and the beautiful Reading Room.

 

See a Play at the Royal National Theatre

This is known to be one of the greatest theatres in the world, showcasing a varied programme, including Shakespeare and other international classic drama, as well as new plays by contemporary playwrights. The theatre features four auditoriums – Olivier, Lyttelton, Dorfman and Temporary- and each auditorium can run up to three shows in repertoire.

royal-national-theatre

In June 2009, the theatre started National Theatre Live (NT Live), a programme of simulcasts of live productions to cinemas, first in the United Kingdom and then its greatest hits got beamed across the globe to over 1,000 venues in 35 countries.

While at the National Theatre, you also have access to eating and drinking facilities, including flagship restaurant House.

 

Visit the British Museum

The British Museum was opened in 1759 and it was actually the first national museum to be open to the public in the whole world. It was free to visit then and it still is free to visit today. It’s a great opportunity for every history lover to connect with other cultures, be they ancient or contemporary. You can also find there the most significant finds made by British explorers such as the Rosetta Stone from Ancient Egypt and the Parthenon sculpture from the Acropolis in Athens. The galleries are organised by location and periods in history – Ancient Iran, Greece, China from 5000 BC onwards, Roman Britain, etc.

british-museum

The British Museum opens its doors to over six million visitors every year, being one of the world’s most popular attractions.

 

Go for a Spin in the London Eye

This observation wheel started turning in 2000. When built in 1999 it was the world’s tallest Ferris wheel. The trip takes 30 minutes for a full rotation and on a clear day passengers can see as far as Windsor Castle. On most days. you can see if the Queen’s opened the curtains yet at Buckingham Palace 🙂

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Take a Walk on the Tower Bridge

Although the Tower Bridge is only 120 years old, the fact that it lifts up in the middle when large vessels are passing underneath makes it famous across the globe and an iconic symbol of London. As Wikipedia explains it: “The bridge consists of two bridge towers tied together at the upper level by two horizontal walkways, designed to withstand the horizontal tension forces exerted by the suspended sections of the bridge on the landward sides of the towers.” On average, Tower Bridge is raised 850 times a year.

tower-bridge

The bridge’s walkways have a floor made of glass that gives you the feeling that you’re standing on top of the Thames without anything between the water and your feet.

These are only 5 things that you can do in London during the 32nd Annual EAU Congress. If you need more information on what can be done there, check out the London Pass website.

 

Travelling to London for EAU 2017? Book your Accommodation Now!

 

We’ve got rooms in the following 4-star hotels:

  • Britannia International
  • Corus Hyde Park
  • Novotel London Paddington
  • Citizen M Bankside
  • Doubletree Islington
  • Millenium Baileys
  • Copthorne Tara
  • Mercure London Bridge
  • Millenium Gloucester
  • Grange Wellington
  • The Cumberland
  • ibis London Euston St Pancras
  • Marble Arch Marriott Hotel
  • Regents Park Marriott
  • Park Plaza County Hall
  • Park Plaza Victoria
  • Citizen M Tower of London