Category Archives: MICE

Let’s Meet at IMEX in Las Vegas and Discuss the Most Important 2018 Congresses

This October, between the 10th and the 12th, Las Vegas hosts one of the largest meetings industry trade shows, IMEX America, “the pulse of the meetings industry.” The event is meant to set the pace for doing business internationally, featuring the largest Hosted Buyer Program in North America that attracts thousands of buyers and exhibitors from all around the world.

Since the first IMEX America event in Las Vegas in 2011, the event has constantly increased its size and scope, representing an important scene where exhibitors and buyers can access a wide range of business opportunities.

Event Attendees

Buyers spanning various industry segments

Agencies – besides business and conference travel agencies, full-service incentive houses, conference organizers, sales and promotion agencies, as well as marketing, PR and advertising agencies will attend the trade show.

Associations – US-based or international congress, conventions and meeting organizers.

Corporates – these are represented by executives of companies dealing with meetings, conferences and incentive travel programs.

 

Exhibitors showcasing their offers

These include both US-based domestic suppliers as well as international tourist offices and convention bureaus, big hotel companies, different conference and exhibition centers, cruise lines, airlines, event management specialists and many more.

We will also be there to showcase our booking offers for medical congresses in 2018

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Best price, best rooms, best location for medical congresses worldwide!

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2018, regardless of their location. We operate internationally!

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

And many more!

 

Let’s meet at IMEX America and work on the best offer for your accommodation needs!

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EHA 2018 and Things to Do while in Stockholm

This article is brought to you by Congress Bookers, a reliable accommodation partner for lead pharma companies worldwide.

“The European Hematology Association (EHA) promotes excellence in patient care, research and education in hematology.”

EHA’s Annual Congress has a program that tackles every subspecialty in hematology and offers attendees the opportunity to network with experts from all corners of the world. Apart from the educational and scientific program that uncovers the latest findings in hematology, the congress also provides attendees with the opportunity to attend satellite programs and to visit the exhibition put together by well-known pharma companies.

The 23rd Congress of EHA will take place in Stockholm between 14-17 June 2018.

Book your accommodation for EHA 2018.

 

Stockholm at a glance

The name Stockholm comes from the words “stock” meaning “log” and holm meaning “islet.” Stockholm is built on 14 islands connected by 57 bridges. Over 70 museums are spread across the city, covering an interesting mix of topics and attractions and showcasing the city’s heritage. On the shortest day, Stockholm’s inhabitants see only six hours of sunlight, while on the longest day they enjoy up to 21 hours.

 

Gamla Stan

GAMLASTAN

Gamla Stan is where the capital was founded in 1252 and it currently represents one of the best preserved medieval city centres in Europe. In Stockholm’s Old Town, the cobblestone streets are reserved for pedestrians only. Even now cellar vaults and frescoes from the Middle Ages can be found behind the visible facades.

In Gamla Stan, you can visit several churches and museums including Sweden’s national cathedral Stockholm Cathedral and the Nobel Museum. Of course, one of the main attraction is t is the Royal Palace, one of the largest palaces in the world with over 600 rooms. Attending the parade of soldiers and the daily changing of the guard is something you’ll definitely like!

 

Skansen

Skansen

Located on Royal Djurgården, Skansen is the first open-air museum in the world. Its 150 buildings tell Sweden’s story from the past 500 years. Some say that Skansen is Sweden in miniature. Swedish traditions such as Midsummer, Walpurgis Night and Lucia are celebrated at Skansen.

The museum attracts more than 1.3 million visitors each year. One of the top attractions is the full replica of an average 19th-century town. The great part is that you’ll even see craftsmen in traditional dress such a shoemakers, bakers, etc. showcase their skills as if time has stopped.

The open-air zoo boasts a large number of Scandinavian animals including the bison, brown bear, moose, grey seal, lynx, otter, red fox, reindeer, wolf, etc.

 

The Vasa Museum

vasa-museum

This maritime museum in Stockholm is famous worldwide because it is where you can see the warship Vasa, the only almost fully intact 17th century ship in the whole world. The Vasa sank in 1628 in Stockholm and was raised from the seabed 333 years later. The Vasa Museum opened in 1990 and it is said to be the most visited museum in Scandinavia.

 

The ABBA Museum

This is definitely a must-see for music fans out there. The museum opened in 2013 and is actually an interactive exhibition about the pop band, following its history from folk singers to music icons. The interactive elements include performing on stage with the band and mixing a studio recording.

 

Book your accommodation for EHA 2018.

Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017 and 2018, regardless of their location. The biggest congresses next year are:

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

5 Successful Tips to Promote Your Conference

This article is brought to you by Congress Bookers, a reliable accommodation partner for lead pharma companies worldwide.

If you wanted to promote a conference or an event 15-20 years ago, you would rely heavily on TV, radio, newspapers, magazines and word-of-mouth. Offline media ruled and actually worked…until online media took over.

If you want to promote an event today, you’ll need to be your your audience is and that’s mostly online. Everyone owns a smartphone and is at least on one social media platform. The good part is that you can reach out to a larger number of potential attendees. The bad part is that another 100 conference organizers are trying to get to them first.

We’ve put together this blog post to help you with promoting your conference by analysing 5 ways in which you can reach your target audience. All of them combined should result in higher attendance rates.

 

Start early

Start planning and promoting your conference as soon as you have set the date. You will add details (like avenue, speakers, topics, etc) as time goes by and things begin to settle. The truth is that attendees need time to prepare for a conference. An early promotion gives them more exposure to the event and more time. Also, you can include early bird tickets to boost early registrations that usually work pretty well.

 

Use Social Media

As mentioned in the introduction, you’ll need to be where your potential audience is and social media is one of those places. Through social media platforms, you can communicate with people who would be interested in your conference.

On Facebook, you can create an event and then promote it. This will help the conference gain a lot of traction among those interested to attend. You can also partner with relevant influencers and ask them to share your event or/ and write a few lines about it for their friends and followers.

Create a conference registration page that’s easy to read and to navigate so that when people get on the page they immediately understand the actions they need to take to register – make sure you include a minimum number of registration steps if you don’t want visitors to get tangled and leave the page.

Use hashtags on Twitter and Instagram. On Twitter, hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over. Good conference hashtags are short and include the conference year.

Don’t shy away from paid social media. This is a very effective way to target people in your industry. Use targeted ads to promote to your industry with links directly to the registration page.

 

Blog about it

Every time you have something new, blog about it and share the news on social media. Also, ask speakers to write a post about their sessions and give a sneak preview of what they’ll be discussing. This way they get more attendees interested in their session, and you get free content to drive ticket sales.

 

Use good old email newsletters

Many see email campaigns as going out of fashion but the truth is they still work pretty well. Some great tools that can help you with this are: Campaign Monitor, MailChimp and Active Campaign. Each lets you send to an uploaded list of recipients, track the open rates and manage subscribing and unsubscribing.

Potential and registered attendees need to learn new fresh information about your event. Emails for early bird closing, new speaker announcements or activities in the event location keep them engaged.

 

Don’t forget about post-conference activities

The truth is that, when you have a recurring event, it’s never over. You have to undertake promo activities prior to the event but also to let fans, speakers, attendees know how great everything went. Post-event interviews, videos, pictures, “thank you for attending” emails work really well.

It’s really important to go out there and show the whole world how amazing everything was so that those who have missed it, come next year and those who came, feel proud that they did.

Last but not least, put yourself in your audience’s shoes. Write what you’d like to know if you were thinking of attending a certain conference, never be a stranger, always be there.

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Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017 and 2018, regardless of their location. The biggest congresses next year are:

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

Let’s Meet at IMEX in Frankfurt and Discuss the Most Important 2018 Congresses

imex frankfurt 2017 logo

 

Next week, between 16-18 May, Frankfurt hosts one of the largest meetings industry trade shows, IMEX, the event where “the air is electric”.

IMEX in Frankfurt is meant for business professionals, providing unique business opportunities for exhibitors and buyers alike. Planners who want to book and organise worldwide meetings, events and incentive travel programs have the opportunity to access everything in one place next week.

Event Attendees

Over 3500 exhibitors come to IMEX every year. If you’re in the meetings industry, this is the show for you!

Buyers spanning various industry segments

Agencies – besides business and conference travel agencies, full-service incentive houses, conference organizers, sales and promotion agencies, as well as marketing, PR and advertising agencies will attend the trade show.

Associations – US-based or international congress, conventions and meeting organizers.

Corporates – these are represented by executives of companies dealing with meetings, conferences and incentive travel programs.

Exhibitors showcasing their offers

These include both US-based domestic suppliers as well as international tourist offices and convention bureaus, big hotel companies, different conference and exhibition centers, cruise lines, airlines, event management specialists and many more.

cb-01

We will also be there to showcase our booking offers for medical congresses in 2018. Let’s meet!

Best price, best rooms, best location for medical congresses worldwide!

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2018, regardless of their location. We operate internationally!

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

And many more!

3 Big Challenges/ Issues Facing the MICE Industry

This article is brought to you by Congress Bookers, a reliable accommodation partner for lead pharma companies worldwide.

miceThe MICE – Meetings, Incentive, Conferences and Exhibitions – industry, however, is one of the main drivers within the tourism industry and has witnessed important growth over the past years. As the demand for meetings, incentives, congresses and events is on the rise, the MICE sector’s future looks bright. However, as things grow, challenges arise. For example, for MICE hotels, one of today’s greatest challenges is retaining a share in the increasingly competitive marketplace and this competitiveness poses issues on every sector of the MICE industry. Some of the biggest challenges are the following:

 

Virtual Meetings vs. Destination Meetings

virtualeventtechnology

Virtual meetings are like the fast food versions of destination meetings. Although the latter are more valuable since they provide engagement opportunities with pertinent topics without any distractions, virtual meetings are appealing because they allow you to attend without having to book a hotel room, get on a plane or leave your office chair. Of course, since they don’t involve booking rooms and buying plane tickets, virtual meetings are oftentimes cheaper than destination meetings. At the end of the day, there is value in both. Sometimes you can’t miss out on the huge networking opportunities during an event and you choose to go there in-person, other times you’re just interested in a topic and attend a virtual conference. However, planning for both and trying to appeal to both types of attendees is something the MICE industry will have to work on and it won’t be an easy task.

 

Keeping up with Technology

technology

Technology is evolving at an incredibly fast pace and, as this happens, event attendees’ expectations become higher. They want to be able to book hotel rooms, plane tickets, event access with minimum hassle, at the time of their convenience and on the device they’re using.

On the other hand, hotels need to keep up and improve their technologies to streamline communications and logistics with meeting planners and hotel broker companies in order to diminish redundancy and reduce mistakes. Needless to say, Internet access and good Wi-Fi in hotels are a must! (still, many event attendees complain about this regularly).

 

Managing Accommodation Contracts (oldie but goldie)

accommodation.png

This is something that’s very familiar to old industry players. However, for those who are new in the business event sector, negotiating a contract with a hotel or venue is no easy thing. Hotel groups provide different contracts and signing the contract without really understanding what each and every sentence means can be a recipe for a big failure. PCOs and anybody signing venue contracts should read them carefully and if they have any doubts get legal advice before signing them. Also, they should establish their own clauses. An example would have to do with the venue being forbidden to advertise cheaper rooms than the contracted block, over the same period of time, without extending the lower rate to the block.

Some best practices when managing accommodation contracts would be:

  • Thoroughly read and understand contract terms.
  • Be very careful with your expected numbers, as over-inflation is not going to do anyone any good while underestimating the number of rooms may force you to find additional spaces elsewhere.
  • Make sure that room rate protection is included so that you have competitive room rates.
  • Include all financial liabilities in the contract.
  • Maintain a constant communication with all parties involved.

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Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses, regardless of their location. The biggest congresses this year are:

Top Trends that Will Dominate the Pharma Sector in 2017

We’re soon saying goodbye to 2016, a bustling year for pharma in terms of technology, innovations, as well as mergers and acquisitions. Big companies saw important breakthroughs, new drugs have been approved by the FDA and important lawsuits have been gained. All in all, an exciting year for the pharma and healthcare industry.

pharmatrends

Now is the time to look at 2016 and understand which important trends from 2016 will pick up next year and what their influence will be.

 

Drug prices will still be heavily debated

Drug prices have made headlines over the past few years (they were even an election issue in the US) and will continue to do so throughout 2017.

Dr. Carole Bruckler, Senior Advisor at Allied World Healthcare, predicted that “2017 will be a year where ongoing trends will crystalize further,” and that  “in the US, there is clear political will forming against annual or quarterly drug price increases to fuel sales growth.”

Although a Clinton victory would have meant high drug prices, Donald Trump’s election in the US doesn’t mean that the pharma industry is out of hot water yet. His plans to have uniform pricing schemes could highly impact profit margins and may even mean a change in pharma’s existing business models.

 

Patients will hold the power

It seems that those days when patients would go to the doctor whenever they got sick to have medication prescribed are gone. Nowadays, patients are empowered. They have access to huge amounts of information online and can learn about their health conditions. When dealing with mild symptoms, they can even use the information that they find to choose from various treatment alternatives. This means that, in many instances, doctors cannot influence patients’ choices anymore. Therefore, pharma companies have to start looking for new ways to get their medications sold.

When it comes to empowered patients, pharma and healthcare companies need to understand that, thanks to technology and the opportunities it provides, their expectations are high. If they are not provided with an immediate solution, they know they always have an alternative.

Smartwatches like Apple Watch or Samsung Gear and fitness bands (FitBit, Jawbone, Garmin) have sensors capable of taking biometric readings. As they become more advanced, wearable devices will become a key asset in gathering clinical trial data remotely in real-time but also in helping patients monitor their health without the need for a doctor or nurse.

 

Tech giants are here to stay

Over the past few years, pharma companies have witnessed the entry and involvement of

tech companies such as Google, Apple and IBM. The latter can help collect and process massive amounts of health-related, thus helping pharma companies gain a better understanding of diseases, broaden their R&D strategies and find the right treatments.

Google’s Alphabet hosts several separate firms, including Google Ventures, Google X and Calico. All three of them are focusing on drug development. Calico tackles aging-related diseases such as Alzheimer’s, and Google Ventures increased its funding of healthcare-related ventures. Not to be left out is Google’s partnership with Novartis to develop “smart contacts” for age-related degeneration in eyesight.

Meanwhile, IBM and Apple have teamed up with Medtronic and Johnson & Johnson to carefully leverage clinical trial data to create better targeted therapies for patients, while ensuring the latter’s compliance with their drugs. Apple’s HealthKit and ResearchKit technologies are complementing such partnerships, as is IBM’s supercomputer Watson.

 

Artificial intelligence might become a game changer in the near future

Using the power of AI and supercomputers for medical decision making purposes will definitely change everyday medicine. Cognitive computing platforms such as IBM Watson have the capabilities to interact in natural language, process vast amounts of Big Data and understand patterns and insights while learning from each interaction. By digesting and interpreting millions of pages of scientific literature, IBM Watson can assist pharma companies in the development of new drugs while repurposing existing ones.

The fact that cognitive computers have been used to analyse big data, not only in genomic research but also in biotechnology, might change the way new drugs are found. The era of human experimentation might come to an end and be replaced by the era of detailed simulation of human physiology. Instead of being tested on people, drugs could be tested by supercomputers on billions of simulations modelling the physiology of the human body in a matter of seconds. This won’t happen in 2017 since it’s much too soon but it’s something that pharma should support and look into throughout the next couple of years.

These were our top picks for trends that will continue to dominate the pharma sector in 2017 and beyond. Of course, they are not set in stone. As technology advances, many great things and innovations will emerge.

 

Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017, regardless of their location. The biggest congresses next year are:

From 60 Pharma companies to 10 Big Pharma companies in 20 Years

We’ve all heard about Novartis, Pfizer, Sanofi and Roche. They’re some of the big guys in the pharma landscape, enjoying increased popularity, splitting the high budgets and revolutionizing the healthcare and pharma industry but what’s the road they took to get here? In order to answer that question, we’re going to analyze the 10 biggest pharma companies nowadays which used to be around 60 distinct companies 20 years ago. Here’s what they did to stand the test of time and grow.

best-pharmaceutical-companies

Novartis

It all dates back to 1970 when Ciba-Geigy was formed by the merger of J. R. Geigy Ltd and CIBA. In 1996, from the merger of Ciba-Geigy and Sandoz Laboratories, Novartis was born. In 2005, Novartis acquired Hexal and Eon Labs, thus growing its generic division Sandoz. A year later, in 2006, Novartis acquired full control of Chiron Corp. for USD 5.1 billion. In 2010, Novartis acquired the world’s largest eye-care company Alcon for USD 39.3 billion. Three years later, in 2012, the company bought Fougera Pharmaceuticals for USD 1.5 billion. In 2016, Novartis acquired Selexys Pharmaceuticals Corporation and SelG1 antibody for reduction of pain crises in sickle cell disease (SCD).

AstraZeneca (AZ)

AstraZeneca  was created in 1999 following the merger of Astra and Zeneca Group. In 2004, AZ completed its first big acquisition of Cambridge Antibody Technology. Later on, in 2007, it acquired MedImmune for about USD 15.2 billion. In 2012, AstraZeneca acquired Ardea Biosciences for USD 1.3 billion. One year later, it acquired Amylin from BMS for USD 4.3 billion and in 2015 acquired ZS Pharma for USD 2.7 billion. In 2015, AstraZeneca bought 55% majority stake in Acerta for USD 4 billion.

Pfizer

In 2000, Pfizer acquired American pharmaceutical company Warner–Lambert for USD 111.8 billion to bring its drug, Lipitor, to market. In 2002, Pfizer aimed to acquire full rights to Pharmacia’s product Celebrex and thus agreed to buy Pharmacia for stock valued at USD 60.0 billion. In 2009, Pfizer bought pharmaceutical company Wyeth for USD 68.0 billion. In 2015, Pfizer acquired Hospira for USD 15.2 billion and announced the merger with Allergan. The latter is considered to be one of the biggest mergers in pharma history. In 2016, Pfizer announced the successful completion of its acquisition of Medivation.

Sanofi

Sanofi resulted from the merger between Sanofi-Synthélabo and Aventis in 2004. The former was created in 1999 when Sanofi merged with Synthélabo. Aventis was formed in 1999 following the merger of Rhône-Poulenc S.A. with Hoechst Marion Roussel (HMR). The latter itself was formed in 1995 from the merger of Hoechst AG with Cassella, Roussel Uclaf and Marion Merrell Dow.

In 2011, Sanofi-Aventis acquired Genzyme and changed its name to Sanofi.

Johnson & Johnson

J&J was founded in 1886 as a medical devices, pharmaceutical and consumer packaged goods company. The pharmaceutical division is made up of Janssen & Cilag. In 2006, Janssen acquired the consumer healthcare business of Pfizer for USD 16.6 billion in what is considered to be the company’s largest M&A deals. In 2013, the company acquired Aragon Pharma and in 2014 it bought Alios BioPharma, Inc. for USD 1.75 billion.

Merck & Co.

Merck was founded in 1668 and is the world’s oldest operating chemical and pharmaceutical company. Merck & Co. was established as a subsidiary of Merck in 1891, but became an independent company in 1917. It is known as MSD (Merck Sharp and Dohme) outside of North America. In 1993, Merck purchased Medco Containment Services Inc. for USD 6 billion. In 2009, Merck merged with Schering-Plough. The latter had acquired Organon from Akzo Nobel in 2007 while Organon resulted from a merger between Diosynth and Organon in 2004. Ten years later, Merck bought Cubist Pharmaceuticals for USD 8.4 billion.

Roche

Roche’s first acquisition took place in 1994 when the company bought Syntex Corporation for USD 5.3 billion. In 2002, Roche’s Japanese subsidiary Nippon Roche merged with Chugai. Following the deal, Roche got a majority stake in the Japanese company. In 2008, Roche acquired Ventana Medical Systems for USD 3.4 billion and in 2009, the company bought Genentech for USD 46.8 billion.

Teva

Teva resulted from the merger between Assia, Zori and Teva in 1976. In 2006, Teva completed its first big acquisition of IVAX Corporation for USD 7.4 billion. In 2011, it acquired Cephalon for USD 6.8 billion. After acquiring Auspex Pharma for USD 3.5 billion in 2015, Teva completed its acquisition of Allergan’s generics business (“Actavis Generics”) in 2016.

Gilead Sciences

Gilead Sciences was founded in June 1987. Over the past 16 years, the company has made several acquisitions. The biggest ones include: CV Therapeutics for USD 1.4 billion in 2009 and USD 10.4 billion acquisition of Pharmasset in 2011.

GlaxoSmithKline (GSK)

GSK was founded in 2000 following the merger of Glaxo Wellcome and SmithKline Beecham. In 2001, GSK acquired Block Drug for USD 1.2 billion. In 2009, GSK acquired Stiefel Laboratories for USD 3.6 bn. 4 years later, in 2013, GSK acquired Human Genome Sciences (HGS) for USD 3 billion. In 2015, GSK completed the acquisition of vaccine business of Novartis and sale of its oncology business to the Swiss drug major in a global deal. Under the agreement, GSK Pharma expanded its vaccine portfolio and took over 120 employees from Novartis to boost its sales in India.

There’s so much pharma history behind all of the big names out there and the evolution is far from reaching an end. We’re looking forward to seeing what these pharma giants have in store during the next couple of years and who’s going to lead the way in the M&A sector.

Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017, regardless of their location. The biggest congresses next year are: