Tag Archives: 2019

Sightseeing in Munich during ESMO 2018

The The European Society for Medical Oncology Congress takes place this October (19-23) in Munich, Germany. We’ve put up a list with accommodation options you can choose from and also worked on this blog article with what you can do while in Munich. Enjoy!

 

Visit one of the world’s oldest art galleries

The Alte Pinakothek dates back to 1836 and that makes it one of the oldest galleries in the world. Its Neo-Renaissance design served as model for other galleries that appeared later on in Brussels, Rome and St Petersburg.

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Known to house one of the most famous collections of Old Master paintings, the museum’s name Alte (Old) Pinakothek refers to the time period covered by the collection – from the 14th to the 18th century. The construction of the building was ordered by King Ludwig I to house the Wittelsbach dynasty’s exceptional collection, started by Duke Wilhelm IV back in the 1500s.

The Neue Pinakothek, built in 1981, covers nineteenth-century art, and Pinakothek der Moderne, opened in 2002, exhibits modern art.

What you will see here are around 800 German, French, Dutch, Flemish, Italian and Spanish paintings from the 1200s to the 1800s by famous painters like Peter Paul Rubens, Albrecht Dürer and van Dyck, Leonardo da Vinci, Titian, Hans Baldung Grien, Hieronymous Bosch and Rembrandt.

 

Take a breath of fresh air at Englischer Garten

Englischer Garten

The Englischer Garten’s size will quickly strike you. Dating back to the 18th century, the park begins on the left bank of the Isar in the north behind the Residenz and just seems to never end. The truth is you’re walking in one of the world’s biggest urban parks – bigger than New York’s Central Park.

You can see the Japanese teahouse added for the Olympics in 1972 and the Chinese Tower based on Kew Gardens’ pagoda and first erected in 1790. Last but not least, you’ll be amazed to find surfing here. The Eisbach River has a strong current, forming a static wave that experienced surfers can ride for up to a minute.

 

Visit Pinakothek der Moderne

Pinakothek der Moderne

This modern art museum is situated in central Munich’s Kunstareal. It’s sometimes referred to as the Dritte (“third”) Pinakothek after the Old and New.

The museum was inaugurated in September 2002 after almost a decade of construction work. Its galleries are filled with art by the most celebrated names of the last 100 years – artists like Kirchner, Kandinsky, Klee, Franz Marc, Emil Nolde, Francis Bacon, Braque, Otto Dix, Picasso, Magritte, Max Ernst and Joan Miró.

 

See Munich’s oldest church

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St Peter’s Church was first built at the end of the 1100s but destroyed by fire in 1347. It was then rebuilt in Gothic style. Given that many extensions have been added along the years, St Peter’s now has Renaissance and Baroque elements as well.

The high altar boasts a figure of St Peter sculpted by Erasmus Grasser at the turn of the 16th century.

Book your accommodation for ESMO 2018 and plan your trip to Munich!

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About Congress Bookers

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2018, regardless of their location. We operate internationally!

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Things to do in Berlin during ECTRIMS 2018

The 34th European Committee for Treatment and Research in Multiple Sclerosis Congress takes place this October (10-13) in Berlin, Germany. We’ve put up a list with accommodation options you can choose from and also worked on this blog article with what you can do while in Berlin. Enjoy!

 

Spend a day at Museum Island

Situated on the Spree, the Museum Island is a UNESCO-listed World Heritage Site comprised of 5 of Berlin’s most important museums: the Altes Museum, Alte National Galerie, Neues Museum, Bode-Museum and the Pergamon Museum.

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The first institution to open was the Altes Museum in 1830, designed by Karl Friedrich Schinkel who worked on several Neoclassical monuments around Berlin at that time. The Neues Museum is home to the Egyptian bust of Nefertiti. Opened in 1859, the museum was reopened in 2009 having been wrecked in the war.

The last was the Pergamon Forum from 1930. The spectacular Pergamonmuseum is one of the world’s major archaeological museums. You can see there a partial recreation of the Pergamon Altar (170–159 BC), the two-storey Roman Gate of Miletus (29 metres wide and almost 17 metres high) and the Ishtar Gate of Babylon, dating from the reign of King Nebuchadnezzar (605–563 BC).

 

Visit Berlin-Dahlem Botanical Garden and Botanical Museum

You might not know but the second largest botanical garden in the world (the first one being Kew Gardens in England) was first established as a kitchen garden in 1679. The Botanical Garden in Berlin the evolved from a kitchen garden growing vegetables to a huge place, and in 1879 the Royal Botanical Museum was founded.

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The gardens are home to plants that are endangered in their natural habitats and threatened with extinction elsewhere in the world. Must see displays include the giant water lilies, carnivorous plant specimens, flowered vines, rock cliff waterfalls, timber bamboo reaching to the sky, and a carpet of ferns, orchids, and bromeliads.

The Botanical Garden spreads over 43 hectares and houses close to 22,000 plant species. You most likely won’t have time to see everything is one day. To make the most of your time, don’t miss the Great Pavillion, which is currently the largest glass house in the world.

 

Wine & dine at the Hall of Mirrors in Clärchens Ballhaus

Situated in the side wing of Clärchens Ballhaus, a dancing venue set up in 1913 in Wilhelmine Germany shortly before World War I, this mirrored ballroom still captures the spirit of those long gone days.

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The place was reopened to the public in 2005, with the interior largely untouched and unchanged, offering guests a glimpse at the Golden Twenties in Berlin when it used to be a authentic dancing venue.

Nowadays the place hosts regular dining events, literary soirées and private events. Most Sunday evenings, you can attend jazz and classical chamber concerts taking place here.

Book your accommodation for ECTRIMS 2018 and plan your trip to Berlin!

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About Congress Bookers

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2018, regardless of their location. We operate internationally!

How to Create the Ultimate Event Experience through Personalisation

There’s one thing you cannot overlook when discussing events and that’s personalisation. Whether you’re planning a local conference or an international congress, you need to leverage all accessible means to deliver a unique event experience for each and every attendee and that can only be achieved through personalisation on all levels. Here are some tactics and ideas to help you succeed:

 

Leverage technology

The evolution of technology has triggered immense progress in the way event organisers plan and unfold their events. Technology can now accurately predict the ideal experience for each attendee, based on what is known about them. Gartner predicts that, by 2020, ‘personalisation engines’ will empower businesses to increase their profits by up to 15%.

 

In the events industry, technology enables the use of different registration paths for different users, delivering personalised content, and running numerous sessions that meet the needs of different audiences.

 

What really powers personalisation from a technology perspective is data. Therefore, ensuring compliance of event registration systems, online surveys and event apps is mandatory for all event professionals. Learn more about GDPR and how to stay compliant.

 

Ask questions

Find out more about your attendees by asking them a few choice questions before the event. The answers can then be used to suggest the sessions, topics, speakers, and other events that would be meaningful for a particular attendee rather than just providing generic pieces of information. In a very simple scenario, knowing what their favourite colour is and creating a name badge to match turns the experience into a unique one. You can even go the long way and pick up the phone with a quick welcome call after registration.

 

Knowing your attendees will also help you with personalised post event content delivery and long term engagement. For example, you will be able to personalise event invitations based on past behaviour and past session selections.

 

Involve event attendees as much as possible

Technology coupled with tools such as social media and apps enables content live-sharing with attendees, as well as Q&A sessions and crowd-sourced content. These tools will also provide you with insight on the success of your events (the sessions that had the most attendees, which got the best feedback, etc). Based on demographic data, you will be able to suggest activities during the event (for example: join other Marketing Managers in the Marketing Lounge).

 

Through personalisation, you make sure that your events see the maximum impact while engaging your audiences.
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About Congress Bookers

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2018, regardless of their location. We operate internationally!

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

5 Habits that will Boost the Productivity of Event Planners Out There

Habits make us who we are. Good habits are powerful enough to lead to success while bad ones will lead to failure. It’s hard to determine which habits to take on because people are different and work in different ways. However, there are some things that have turned out to be of use to a large number of people and those are what we’ll be focusing on in this blog post. Event planners out there need a helping hand and it might come from the habits that they’ve formed and that guide them every day.

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Here’s a list of 5 good habits for event organisers:

First things first. Prioritise & Delegate

This habit has to do with learning to prioritise and working on the most important things first. Multitasking is not the solution. Prioritisation is. Event organisers are busy people who have a lot on their plate every day and very limited time. To make things even more challenging, what they prioritise in the morning might change during the afternoon due to an unexpected crisis (ticket sales are down, metrics don’t look good, etc). Therefore, in order to be able to focus on the list with priorities, you need to delegate challenges to other departments – marketing for ticket sales, catering supplier for low results at customer satisfaction surveys and so on.

 

Take Breaks to Reflect and Relax

Did you know that being an event planner is among the top ten most stressful jobs? This should be enough of a reason for you to take regular breaks, exchange ideas with other people and relax. Plus, breaks boost creativity and prevent you from undergoing an information overload crisis that would impact your entire process of organising and getting things done.

 

Stay On Top of The Latest Trends

This habit has to do with allocating about 30 minutes to reading industry news and blogs every morning. That will put you one step ahead of the game, help you understand what the competitors are doing and give you ideas for future events. In this industry, the ones with the highest levels of creativity create unforgettable experiences. Reading and inspiring yourself from different sources will help you achieve just that.

 

Make use of the 80/20 rule

The 80/20 rule has to deal with the fact that 80% of our output comes from only 20% of our input. Otherwise put, if you learn to focus your energy into the meaningful tasks at hand, you will achieve more, faster and in an effective manner. Analyse your workload and determine what drives the biggest impact on your event’s success. Prioritize those tasks, start with what has the most impact and try not to dwell upon the small stuff for too long.

 

Create a Roadmap for the Whole Team

This has to do with everyone in your team knowing what they and the other members are working on so that less things catch them off guard. The roadmap should include key dates for everyone on your team with the purpose of reminding team members when they have a deadline coming up. To track the progress, recurring meetings should be set in place. You might also want to try using the Agile Scrum approach with daily standup meetings that don’t last longer than 10 minutes but give an overview of the entire team.
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About Congress Bookers

In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2018, regardless of their location. We operate internationally!

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

Top Pharma News and Developments that Made Headlines in July

These are last month’s pharma news and developments brought to you by Congress Bookers, a reliable accommodation partner for lead pharma companies worldwide.

 

Amgen signs collaboration agreement with Array BioPharma

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Amgen and Array BioPharma announced a preclinical license and collaboration agreement in inflammation.

Under the agreement, the two companies will collaborate on the discovery and development of new drugs for autoimmune disorders. Amgen will be responsible for clinical development and commercialization, having exclusive rights to Array’s preclinical program. In turn, upfront and milestone payments will be made by Amgen.

 

Bavarian Nordic partnered with Johnson & Johnson for HIV, HBV shots

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Danish company Bavarian Nordic and Johnson & Johnson have signed a deal worth USD 879M  to develop HIV, HBV shots.

Under the terms of the deal, Bavarian Nordic is granting J&J’s Janssen unit the rights to combine MVA-BN with Janssen’s own AdVac platform in the HIV and HBV programs. In return, Janssen will pay Bavarian Nordic $10 million upfront and up to $836 million in milestones. Bavarian Nordic will design, produce and deliver the MVA needed, while Janssen will handle R&D.

 

Samsung and Merck launched Remicade biosim

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Samsung and Merck & Co. launched Renflexis in the US. Renflexis is 35% cheaper than J&J’s anti-inflammatory med.

Last year, Pfizer launched its version, Inflectra, at a 15% discount. Renflexis is the third biosim to launch in the US after Inflectra and Sandoz’s Zarxio, a biosimilar to Amgen’s Neupogen.

 

Gilead’s Vosevi got US FDA Approval

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The US Food and Drug Administration (FDA) has approved Gilead Sciences’ Vosevi tablets, a single-tablet regimen for the re-treatment of chronic hepatitis C virus (HCV) infection in adults with genotype 1, 2, 3, 4, 5 or 6 previously treated with an NS5A inhibitor-containing regimen, or with genotype 1a or 3 previously treated with a sofosbuvir-containing regimen without an NS5A inhibitor.

The approval is based on data from the Phase 3 POLARIS-1 and POLARIS-4 studies, which evaluated Vosevi during an interval of 12 weeks.

 

Novo Nordisk and Glooko launch co-marketed app

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As a result of Novo Nordisk’s partnership with diabetes health tech startup Glooko a new app was launched. It’s dubbed Cornerstones4Care Powered by Glooko, or the C4C app.

The app allows diabetes patients to measure and track blood glucose, activities and meals. It syncs blood glucose and activity data from a wide array of diabetes or exercise devices.

The app is free for registered C4C online users and can be downloaded from the Apple or Google app stores.

 

AstraZeneca partners with Merck to develop and commercialise cancer drugs

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AstraZeneca and Merck & Co have entered a global oncology collaboration to co-develop and co-commercialise the AstraZeneca’s Lynparza and selumetinib for various cancer types.

Under the agreement, the companies will develop and commercialise Lynparza jointly, as monotherapy and in combination with other potential medicines. Furthermore, they will develop and commercialise Lynparza in combination with their own PD-L1 and PD-1 medicines, Imfinzi and Keytruda.

AstraZeneca and Merck will also co-develop and commercialise selumetinib, the former’s selective inhibitor of MEK, that’s being developed for several indications including thyroid cancer.

The 2 companies will share development and commercialisation costs as well as profits from product sales.

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Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017 and 2018, regardless of their location. The biggest congresses next year are:

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

 

5 Successful Tips to Promote Your Conference

This article is brought to you by Congress Bookers, a reliable accommodation partner for lead pharma companies worldwide.

If you wanted to promote a conference or an event 15-20 years ago, you would rely heavily on TV, radio, newspapers, magazines and word-of-mouth. Offline media ruled and actually worked…until online media took over.

If you want to promote an event today, you’ll need to be your your audience is and that’s mostly online. Everyone owns a smartphone and is at least on one social media platform. The good part is that you can reach out to a larger number of potential attendees. The bad part is that another 100 conference organizers are trying to get to them first.

We’ve put together this blog post to help you with promoting your conference by analysing 5 ways in which you can reach your target audience. All of them combined should result in higher attendance rates.

 

Start early

Start planning and promoting your conference as soon as you have set the date. You will add details (like avenue, speakers, topics, etc) as time goes by and things begin to settle. The truth is that attendees need time to prepare for a conference. An early promotion gives them more exposure to the event and more time. Also, you can include early bird tickets to boost early registrations that usually work pretty well.

 

Use Social Media

As mentioned in the introduction, you’ll need to be where your potential audience is and social media is one of those places. Through social media platforms, you can communicate with people who would be interested in your conference.

On Facebook, you can create an event and then promote it. This will help the conference gain a lot of traction among those interested to attend. You can also partner with relevant influencers and ask them to share your event or/ and write a few lines about it for their friends and followers.

Create a conference registration page that’s easy to read and to navigate so that when people get on the page they immediately understand the actions they need to take to register – make sure you include a minimum number of registration steps if you don’t want visitors to get tangled and leave the page.

Use hashtags on Twitter and Instagram. On Twitter, hashtags not only help promote your conference but they help attendees network and share with each other even after the conference is over. Good conference hashtags are short and include the conference year.

Don’t shy away from paid social media. This is a very effective way to target people in your industry. Use targeted ads to promote to your industry with links directly to the registration page.

 

Blog about it

Every time you have something new, blog about it and share the news on social media. Also, ask speakers to write a post about their sessions and give a sneak preview of what they’ll be discussing. This way they get more attendees interested in their session, and you get free content to drive ticket sales.

 

Use good old email newsletters

Many see email campaigns as going out of fashion but the truth is they still work pretty well. Some great tools that can help you with this are: Campaign Monitor, MailChimp and Active Campaign. Each lets you send to an uploaded list of recipients, track the open rates and manage subscribing and unsubscribing.

Potential and registered attendees need to learn new fresh information about your event. Emails for early bird closing, new speaker announcements or activities in the event location keep them engaged.

 

Don’t forget about post-conference activities

The truth is that, when you have a recurring event, it’s never over. You have to undertake promo activities prior to the event but also to let fans, speakers, attendees know how great everything went. Post-event interviews, videos, pictures, “thank you for attending” emails work really well.

It’s really important to go out there and show the whole world how amazing everything was so that those who have missed it, come next year and those who came, feel proud that they did.

Last but not least, put yourself in your audience’s shoes. Write what you’d like to know if you were thinking of attending a certain conference, never be a stranger, always be there.

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Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017 and 2018, regardless of their location. The biggest congresses next year are:

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.

How 6 Big Pharma Companies Use Twitter to Engage with Audiences

This article is brought to you by Congress Bookers, a reliable accommodation partner for lead pharma companies worldwide.

Pharma companies have begun to embrace different communication channels, including social media, to promote their products, present their drug development initiatives and engage with audiences worldwide.

However, make no mistake, social media is not the same for pharma companies as it is for regular users. Without proper planning, controls and staff training, firms risk fines, sanctions and worse, damage to their reputation.

Facebook, Twitter and Pinterest are the main online networks that pharmaceutical companies are eyeing. In this article, we’ll take a look at how pharma companies like Bristol-Myers Squibb, AstraZeneca, GlaxoSmithKline, Pfizer, Merck and Novartis use Twitter to maintain a close connection with their existing and potential patients.

 

Bristol-Myers Squibb

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@bmsnews is the name of New York-based Bristol-Myers Squibb’s Twitter account. The latter was opened in April 2009 and has now has 108.000 followers. The company’s Twitter feed covers everything from drug research results and analysis, clinical collaborations with other pharma companies, to features about the company’s supply chain, and many more.

 

AstraZeneca

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Apart from the main @AstraZeneca Twitter account, the company also has accounts for different countries (UK, US, Canada, etc) and a Twitter profile dubbed @AZhelps. The latter is destined to help people manage and support their health more confidently. The account was opened in 2009 and it currently has over 3000 followers. On the official company account, AstraZeneca posts articles and press releases related to drug discovery, tweets from different conferences, research data, etc. The account now boasts 126.000 followers.

 

GlaxoSmithKline

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@GSK was one of the first pharma companies to be on Twitter. They created their account 10 years ago, in 2007, and now have 146.000 followers. The UK-based company also has a US version @GSKUS that it started in March 2009 and has 73.800 followers. They post R&D updates, info about conferences and events that they’re attending, studies, interviews with patients and employees, etc.

 

Pfizer

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Apart from having separate Twitter accounts for countries like Belgium, France, Turkey, Germany, Austria, etc, @pfizer has an official Twitter profile started in 2009 which now has 206.000 followers and a channel dedicated to media announcements and investor communications dubbed @pfizer_news. Pfizer’s Twitter account is the most followed of all the big pharma Twitter accounts. It mainly focuses on the company’s initiatives in the greater therapeutic arena (like the #QuitSmoking one), cancer research, health tips, polls and surveys, etc.

 

Sanofi

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@sanofi created its official Twitter profile in 2009 and now has 92.600 followers. The French pharma company has more than 18 Twitter accounts. It has handles for different regions – France, Canada, and the US, as well as accounts for different units like its diabetes franchise and its Genzyme unit. On the company’s official Twitter feed you can find posts related to Big Data and health initiatives, collaborations with startups to develop new health solutions, their anti counterfeiting initiatives, vaccines research and development, etc.

 

Novartis

Similar to the other pharma companies, Novartis has several Twitter handles, one for each division of the company (@NovartisPharma for the pharmaceutical division, @NovartisScience, @NovartisCancer) as well as the official page @Novartis. The latter was created in 2008 and has 216.000 followers.

Also, Novartis has one account devoted entirely to oncology clinical trials @NovartisOncCT that allows patients to find out if they qualify for trials.

On their general Twitter account, they update their audience on the latest drug research and development initiatives, post news related to partnerships and collaborations, etc.

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In June 2014, the FDA released its social media guidance regarding the presentation of risk and benefit information which prevents pharma companies from marketing their drugs on social media without presenting the risks associated with their use. However, pharma players have found creative and useful ways of attracting and keeping their audiences engaged. Chapeau!

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Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2017 and 2018, regardless of their location. The biggest congresses next year are:

  • EASL 2018 – 210 rooms in seven 4-star hotels
  • EAACI 2018 – 615 rooms in fourteen 4-star hotels
  • EHA 2018 – 1200 rooms in thirty 4-star hotels
  • ERS 2018 – 615 rooms in twenty 4-star hotels
  • EURETINA 2018 – 460 rooms in twelve 4-star hotels
  • EASD 2018 – 765 rooms in sixteen 4-star hotels
  • ECTRIMS 2018 – 620 rooms in ten hotels
  • ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.