There’s one thing you cannot overlook when discussing events and that’s personalisation. Whether you’re planning a local conference or an international congress, you need to leverage all accessible means to deliver a unique event experience for each and every attendee and that can only be achieved through personalisation on all levels. Here are some tactics and ideas to help you succeed:
The evolution of technology has triggered immense progress in the way event organisers plan and unfold their events. Technology can now accurately predict the ideal experience for each attendee, based on what is known about them. Gartner predicts that, by 2020, ‘personalisation engines’ will empower businesses to increase their profits by up to 15%.
In the events industry, technology enables the use of different registration paths for different users, delivering personalised content, and running numerous sessions that meet the needs of different audiences.
What really powers personalisation from a technology perspective is data. Therefore, ensuring compliance of event registration systems, online surveys and event apps is mandatory for all event professionals. Learn more about GDPR and how to stay compliant.
Find out more about your attendees by asking them a few choice questions before the event. The answers can then be used to suggest the sessions, topics, speakers, and other events that would be meaningful for a particular attendee rather than just providing generic pieces of information. In a very simple scenario, knowing what their favourite colour is and creating a name badge to match turns the experience into a unique one. You can even go the long way and pick up the phone with a quick welcome call after registration.
Knowing your attendees will also help you with personalised post event content delivery and long term engagement. For example, you will be able to personalise event invitations based on past behaviour and past session selections.
Involve event attendees as much as possible
Technology coupled with tools such as social media and apps enables content live-sharing with attendees, as well as Q&A sessions and crowd-sourced content. These tools will also provide you with insight on the success of your events (the sessions that had the most attendees, which got the best feedback, etc). Based on demographic data, you will be able to suggest activities during the event (for example: join other Marketing Managers in the Marketing Lounge).
Through personalisation, you make sure that your events see the maximum impact while engaging your audiences.
About Congress Bookers
In the world of MICE (Meetings, Incentives, Conferences and Events), Congress Bookers provides a whole range of services needed to organize a group for a medical congress. On our website, you will find a full list of hotel allotments for the most important medical congresses in 2018, regardless of their location. We operate internationally!
- EASL 2018 – 210 rooms in seven 4-star hotels
- EAACI 2018 – 615 rooms in fourteen 4-star hotels
- EHA 2018 – 1200 rooms in thirty 4-star hotels
- ERS 2018 – 615 rooms in twenty 4-star hotels
- EURETINA 2018 – 460 rooms in twelve 4-star hotels
- EASD 2018 – 765 rooms in sixteen 4-star hotels
- ECTRIMS 2018 – 620 rooms in ten hotels
- ESMO 2018 – 1092 rooms in twenty-one 4-star hotels.